As an extension to its market
research services, bd-consulting
uses well-proven methodologies to determine which market segments
represent the most attractive opportunities for a client. This procedure
typically involves:
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An internal business review
to determine the client’s technical and
managerial capabilities and strategic ambitions.
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The drawing up of a list of
target segments that appear to fit with the
business's skills and goals.
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A detailed review of each of
the selected market segments, in order to establish:
- their degree of actual fit with the
client company;
- their attractiveness in their own right
in terms of size and growth rates; entry
barriers; pressure from competing suppliers
and their products; supplier and customer
strength; etc.
-
An overall ranking of each
opportunity using a “market attractiveness” matrix. Example
on right:
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If required, bd-consulting can
then draw up a market
entry strategy for the most attractive
segments overall. |
