bd-consulting has particular
expertise and experience in researching markets for both
new and existing fibres. Over the last 15 years, personal
project experience has been gained in the following natural,
cellulosic, synthetic, stretch and high performance yarns
and fibres:
- cotton, linen, wool, jute
- viscose, lyocell
- polyester, nylon (6 and 6,6), polypropylene
- elastane
(spandex), XLA
- aramids, modacrylic, PVA, PPS,
HDPE
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Market-based analysis of fibres can include:
- Identification
of most suitable end-uses based on fibre performance
and/or aesthetics in apparel, household or technical
applications.
- Description of relevant downstream processing chains
and identification of target customers and key specifiers.
- Translation
of fibre characteristics into a value proposition for
the end-user.
- Sales volume and market share forecasts
at different prices based on:
- an assessment of inter-fibre
competition
- fibre price elasticity calculations.
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Following a review of the market potential
for a fibre, bd-consulting can then provide
a suitable market entry strategy for
the client.
bd-consulting’s
capability in the area of chemical fibres is enhanced by its
close working relationship with CMAI,
consultants to the global petrochemical industry.
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